Thanks for 100 Years of Service

100 years pole tag mark

The year was 1910. A gallon of gas cost 7 cents and electricity was 15 to 20 cents a kilowatt-hour. The electric light bulb was 30 years old and 92 million people called the United States home.  

It also was the year that four small electric companies in Astoria and Pendleton, Oregon, and Yakima and Walla Walla, Washington, became Pacific Power. The new company served 7,000 customers.

Thanks to thousands of customers and employees, Pacific Power today delivers reliable electricity at a fraction of those 1910 prices to more than 724,000 homes and businesses. Along with our sister company Rocky Mountain Power, we have 74 generating plants, including thermal, hydroelectric, wind and geothermal units, more than 61,500 miles of electric distribution line, and 15,800 miles of transmission line.  

We’ve seen a lot of change in 100 years, but through it all there’s been one constant – you, the customer. We value your business and the partnerships we have with the communities we serve.

We’re as committed today to delivering safe and reliable electricity as we were in 1910. We’ll continue to invest in new and improved ways of doing business to manage costs and improve our service to you. Thanks to you we’re planning on being around for many years to come.

More information

Photo gallery


Lincoln Plant: 15,500 kw steam plant in Portland on the Willamette River. More »


Damage in Oregon from the Columbus Day storm, 1962.


Pacific Power had a tent at the Oregon State Fair from 1915 to 1920.


Pendleton Round-Up street decorations circa 1912.


Merwin dam on Washington's Lewis River went into service in 1932.


Pasco-Lind Transmission construction, 1917.


PP&L float won first prize in the 1913 Fourth of July parade in Walla Walla.


Company office, Corvallis, Oregon


An early lineman and his horse


Setting a pole


Downtown, Yakima, Washington


Commercial Street, Astoria, Oregon