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November 22, 2016

Bill Clemens, Pacific Power Regional Business Manager

The town that still believes

By Bill Clemens
Regional Business Manager

You won’t find Black Friday hoopla at picturesque Dayton, Wash.'s annual Christmas Kickoff, Nov. 25-26.

But you will find some ugly sweaters. More about that later.

With historic buildings and small town enthusiasm, it’s appropriate for Dayton’s holiday theme to be “The Town that Still Believes.”

This is truly a special event and the ‘polar’ opposite of a crazy, box-store Black Friday. People stroll through the businesses of historic Main Street, sharing refreshments and good cheer with one another. We’re so proud to be part of this Dayton tradition. The first night of the celebration culminates with the fabulous Friday Night Winter Fireworks Display, sponsored by Pacific Power.


This year’s holiday celebration will once again showcase Dayton’s commitment to renewable energy. Pacific Power and its Blue Sky customers are “greening” Dayton’s holiday lights in Flour Mill Park and on Main Street by supporting renewable energy equal to the total electricity used to power the holiday lights.

This is the 11th year in the row our Blue Sky customers have helped turn on the cheer. This year’s greening supports 12 megawatt hours of western region wind energy, which has the same environmental benefit as planting 176 trees or not driving a car 15,182 miles (about 250 round trips from Dayton to Walla Walla).

The Christmas Kickoff also includes the lighting of Main Street, a live production of “The Christmas Story” at the Liberty Theater, pictures with Santa, hayrides, caroling, a lighted parade and a Christmas market at the state’s oldest train depot in downtown Dayton.

I’ll be very interested in the premiere of the quirky “Ugly Christmas Sweater Dash,” a 5-K run that is part athletic event and part fashion show and all good fun. I may not do the run, and my wife tells me that none of my Christmas sweaters are ugly, but I will be keeping an eye on the finish line for that race.

Downtown Dayton at night


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